Responsible authority:

Gute Marken Online GmbH
Christoph-Rapparini-Bogen 25 (3. OG)
80639 München
Tel: 089 143 67 152-999

(hereinafter referred to as „We")

Represented by:

Thorsten Höllger (CEO)


Data protection officer:

Gerrit Guggenberger


Tel: 089 143 67 152-521


Gute Marken Online GmbH operates an online store with products of CODELLO LIFESTYLE-ACCESSORIES GmbH (hereinafter: "manufacturer") at (hereinafter: "site") and collects personal data in the process. With this data protection declaration, we would like to inform you to what extent and for what purposes we collect personal data and what rights you have.

Rights of data subjects:

We would like to point out that you can assert the following rights regarding our processing of your personal data at any time free of charge:

Right to information Art. 15 DSGVO

Right of rectification Art. 16 DSGVO

Right of cancellation Art. 17 DSGVO

Right to limit processing Art. 18 DSGVO

Right to data transferability Art. 20 DSGVO

If the processing is based on the protection of legitimate interests: Right to object Art. 21 DSGVO

If the processing is based on consent: Right to object Art. 7 para. 3 DSGVO


Right of appeal:

Furthermore, we would like to point out that you have the right to complain to a data protection authority if you believe that processing violates data protection laws. You can contact the following supervisory authority for example:

Bayerisches Landesamt für Datenschutzaufsicht

Promenade 606

91522 Ansbach, Germany


You can subscribe to our newsletter via the site, which will keep you informed about our current interesting offers.

For the registration to our newsletter we use the so-called Double-Opt-In procedure. This means that after your registration we will send you an e-mail to the specified e-mail address in which we ask you to confirm that you wish to receive our newsletter. We also save the IP address from which the registration was made and the time of registration and clicking the confirmation link. The purpose of this procedure is to document your registration and to prevent a possible misuse of your personal data.

You can register for our newsletter via the site. If we request further information in addition to your e-mail address, this information is voluntary and will only be used to address you personally.

If you register for the newsletter, your e-mail address will be used to send the newsletter. We will ask for your consent during the registration process, and you can revoke your consent or unsubscribe from the newsletter at any time. We store your data until you unsubscribe from the newsletter or revoke your consent. You can unsubscribe at any time and can either by sending a message to the above mentioned contact option or by using the link provided in the newsletter.

Collection. processing and use of personal data:

You can visit our site without providing any personal information. We only store access data without personal reference such as the name of your Internet service provider, the page from which you visit us or the name of the requested file. These data are evaluated exclusively for the improvement of our offer and do not allow any conclusion about your person.




We collect the following data:

– Browser type

– Visited page on our Internet presence

– Operating system

– Anonymized IP address


Note: This data is only stored and used anonymously/pseudonymously.

This is usually done through the use of log files and cookies. More information about cookies can be found below.

We use this data to protect our legitimate interests

– that the website can be displayed on your computer,

– to ensure the functionality of the website,

– to optimize our website,

– ensure the security of our information technology systems


The legal basis for data processing is Art. 6 Par. 1 letter f DSGVO.

The data will be deleted as soon as they are no longer required for the purpose of your collection. Data that we collect for the provision of the site will be deleted after the end of the respective session.Nutzung des


Personal data is collected when you provide us with this information as part of your order for goods or when opening a customer account. All customer data is stored and processed by us in compliance with the relevant data protection laws.


We collect the following data from you when you order:

– Name, first name, salutation

– Payment details

– Contact details (e-mail, phone)

– Address and order data




We use the data you provide without your separate consent exclusively for the fulfilment and processing of your order. This also includes the transfer of your data to shipping service providers in order to deliver your order. As far as this is necessary for payment processing, we also pass on your data to our house bank or an external payment service provider. Mandatory data necessary for the processing of the order are marked separately. All other information is voluntary.

You can voluntarily create a customer account, through which we can store your data for future purchases. If you create a customer account, the data you provide will be stored revocably. You can have your customer account and the data it contains deleted at As far as your data is subject to a legal obligation to retain data, its processing will be limited and deleted at the end of the legal obligation to retain data.

With full implementation of the contract and full payment of the purchase price, your data will be blocked for further use and deleted after expiry of the tax and commercial law retention periods.

The legal basis for the processing of this data for the handling of your order and the creation and management of your customer account is art. 6 para. 1 letter b DSGVO. The legal basis for the storage of your data due to commercial and tax retention periods is Art. 6 para. 1 lit. c DSGVO.

We reserve the right to use your e-mail address provided during the ordering process to send you our newsletter by e-mail to the e-mail address provided. The use of your e-mail address is to protect our legitimate interest in direct advertising to our customers.

You can object to this use of your e-mail address by sending an e-mail to or by unsubscribing from the newsletter using the unsubscribe link included in every newsletter.

In addition, we reserve the right to pass on the data you provide during the ordering process to Codello Lifestyle Accessoires GmbH as the manufacturer of the goods for analysis and statistical purposes as well as to process warranty requests and product improvement. The data is passed on in order to safeguard the legitimate interests of Codello Lifestyle Accessoires GmbH in conducting market and product analyses of the goods of which it is the manufacturer. If you do not agree to this, you can object to the disclosure by sending an e-mail to

The legal basis for the transfer of this data is Art. 6 para. 1 lit. f DSGVO.

Automated decision making:

Our company regularly checks customers for creditworthiness whenever contracts are concluded; if there is a legitimate interest, we also check existing customers. We therefore collaborate with Creditreform Boniversum GmbH, Hellersbergstraße 11, D-41460 Neuss, Germany, which provides us with the relevant data. For this purpose, we pass on your name and your contact data to Creditreform Boniversum GmbH. Information about Art. 14 EU General Data Protection Regulation (GDPR) pursuant to which Creditreform Boniversum GmbH processes your data can be found here: GDPR


We conduct a creditworthiness check only when you choose for your order a method of payment where we will bear the payment default risk. In such case we process your personal data in relation to an automated decision whether a purchase contract can be concluded on the basis of your selected means of payment. This decision is exclusively reliant on the automated processing of your personal data during a creditworthiness check. If your creditworthiness check proves positive, you can complete your order with the selected means of payment. Thus, the decision is made without verification of your buying interest or any other impact on the decision-making process by our staff members.


Purpose der processing is the provision of information on your credit rating. This processing is required in order to conclude a contract with you and safeguard our legitimate interest to avoid payment defaults. Legal basis for this processing is Art. 6 Para.1 Lit. a, f GDPR.

Data security

Your personal data will be encrypted in the ordering process using 128bit SSL over the Internet. Credit card data is not stored, but is collected and processed directly by our payment service provider. We secure our website and other systems by technical and organizational measures against loss, destruction, access, modification or distribution of your data by unauthorized persons. Access to your customer account is only possible after entering your personal password. You should always keep your access information confidential and close the browser window when you have finished communicating with us, especially if you share the computer with others.

Use of Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, in the event that IP anonymization is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before this happens.

Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. The IP address transmitted by your browser within the scope of Google Analytics is not combined with other data from Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:

This website uses Google Analytics with the extension "_anonymizeIp()". This allows IP addresses to be processed in a shortened form, thus excluding the possibility of personal references. If the data collected about you contains a personal reference, this is immediately excluded and the personal data is immediately deleted.

We use Google Analytics to analyze the use of our website and to improve it regularly. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has subjected itself to the EU-US Privacy Shield, The legal basis for the use of Google Analytics is Art. 6 para. 1 p. 1 lit. f DSGVO.

In addition, this site uses Google Analytics reports for performance by demographic characteristics and interests, which store demographic characteristics such as age and gender in a cookie. This data cannot be traced back to a specific person and can be deactivated at any time via the ad settings. For more information about Google’s policies, please visit

If you do not want Google Analytics to collect and process information about your activities described above, you can deactivate this here:

Other web analysis services


This website uses the services of the provider ADTECH GmbH, Robert-Bosch-Str. 32, 63303 Dreieich, Germany (hereafter: "ADTECH"). ADTECH enables us to deliver advertising on our website. ADTECH uses cookies to collect the following data

– Browser Type,

– operating system,

– Date and time when a particular advertisement was delivered.

ADTECH can use this data to measure the delivery of the ad, such as the number of clicks on an ad or how often a particular ad has been delivered to an individual user. ADTECH uses this data to generate a report for us and in some cases aggregates the data obtained from the individual networks internally for statistical purposes.

If you do not wish to participate in the measurement by ADTECH, you can object to this by clicking on the following link: Deactivate Tracking

We process this data in order to protect our legitimate interests, to evaluate the effectiveness of our advertisements, to show you advertisements that correspond to your interests and to avoid showing you advertisements more than once. The legal basis for the processing is Art. 6 para. 1 lit. f DSGVO

Yahoo! Analytics

The Website uses Yahoo! analytics, a service of Oath (EMEA) Limited (formerly referred to as Yahoo! EMEA Limited), 5-7 Point Square, North Wall Quay, Dublin 1, Ireland (hereinafter "Yahoo!"). Yahoo Web Analytics is a browser-based system used to collect information about visitors to our customers’ websites.

Collection and use of your data

Yahoo Web Analytics uses web beacons and cookies to collect information about visitors to our customers’ websites. This information is sent from your web browser to Yahoo as part of your interaction with the website. Typically, this information includes the amount of time spent on web pages, the links clicked, or the advertisements viewed on those pages. This information is collected by Yahoo Web Analytics so that Yahoo can collect statistical information. The cookies used by Yahoo Web Analytics do not contain any personal data such as name, age or telephone number.

Yahoo! collects this information on our behalf. In addition, we may use the browser information collected by Yahoo Web Analytics to improve our products and services and to display advertisements about goods and services of interest to our users.


Your deactivation options

Most browsers accept cookies according to their default settings. You can change your browser settings to prevent it from accepting cookies at all or to prevent third-party cookies. If you do not accept cookies, you may not be able to log in to websites or use features that require cookies.

If you do not want Yahoo to collect and process information about your activities described above, you can disable this here:

We use Yahoo! analytics to protect our legitimate interest in adapting the website to your needs and constantly improving it. The legal basis for data processing is Art. 6 para. 1 lit. f DSGVO.

The Reach Group

On this website, further web analytics service of the provider The Reach Group GmbH, Am Karlsbad 16, 10785 Berlin, data is collected and stored, from which usage profiles are created using pseudonyms. The data required for this was stored and processed during your visit to the website. These usage profiles are used to analyze visitor behavior and are evaluated to improve and tailor our offer and to deliver personalized advertising. At no time can a reference to your person or your location be made. Even now, this allocation is not possible. You can object to the collection and storage of data for the purpose of web analysis at any time with effect for the future in the following link:

We process this data to protect our legitimate interests of evaluating the effectiveness of our advertisements, showing you advertisements that match your interests and not showing you advertisements more than once. The legal basis for the processing is Art. 6 para. 1 lit. f DSGVO

VE Interactive

"We use the services of Ve Interactive DACH GmbH (Französische Straße 47, 10117 Berlin; hereafter "Ve").

In providing its services, Ve collects personal data from end users who use our websites

visit. Ve uses cookies and other similar technologies. More information about the

The technologies used by Ve are available at Ve’s cookie policy. A list of the purposes for which

which Ve collects personal information are listed in Ve’s privacy policy. In general terms

Ve on the use of cookies personal data of end users, in particular contact details and

behavioral data. Ve uses this personal data to draw conclusions about the respective personal

Draw end-user preferences and personalize the end-user’s web experience, for example by

Display of personalized offers when visiting customer websites or similar personalization of

customer website to the end user and display personalized advertising when visiting customer websites or

Third party websites. Ve and we are jointly responsible for the collection of personal data

according to Art. 26 DSGVO. Details can also be found in Ve’s privacy policy.

End users can prevent Ve from processing their personal data in various ways.

The available options for preventing data processing are described in Ve’s

Privacy policy include clicking the opt-out button at or the use of the opt-out mechanism of the IAB

Europe at"

Use of cookies

We use cookies on various pages to make visiting our website more attractive and to enable the use of certain functions. These are small text files that are stored on your computer. Most of the cookies we use are deleted from your hard drive at the end of the browser session (so-called session cookies). Other cookies remain on your computer and enable us to recognize your computer during your next visit (so-called permanent cookies). These cookies are used to greet you with your user name, information about the contents of your shopping cart and make it unnecessary for you to re-enter your password or fill out forms with your data for subsequent orders. You can set your browser to inform you about the setting of cookies and decide individually about their acceptance or to exclude the acceptance of cookies for certain cases or generally. If cookies are not accepted, the functionality of our website may be limited.


We use cookies in order to improve our legitimate interest in a user-friendly design, to improve our website and to be able to offer you an even more customized service.

The legal basis for the processing is Art. 6 para. 1 letter f DSGVO.

Data recipients:

In providing our site, we work with the following companies to whom we may share your personal information or obtain knowledge of your personal information:

Alt FineCom Finishing-eCommerce-Logistics GmbH
Otto-Brindl-Straße 1
94447 Plattling

Creditreform Rosenheim Karl & Kollegen KG
Postfach 10 01 42
83001 Rosenheim

Frankfurter Str. 57
35440 Linden

SpaceNet AG
Joseph-Dollinger-Bogen 14
80807 München

DHL Paket GmbH
Sträßchensweg 10
53113 Bonn

Episerver GmbH
Wallstraße 16
10179 Berlin

Paumgartnerstr. 6 – 14
90429 Nürnberg

Codello Lifestyle Accessories GmbH
Clarita-Bernhard-Str. 27
81249 München

Public authorities which receive data due to legal regulations (e.g. social insurance carriers, tax authorities).

Transfer of data to third countries:

A data transfer to countries outside the European Union does not take place and is not planned.

Statutory deadlines for the deletion of data:

The legislator has enacted a wide range of retention obligations and periods, which essentially require a retention period of 10 years, but some of them are shorter. In addition, deviations may result from statutory or contractual retention periods

After these periods have expired, the corresponding data is routinely deleted if it is no longer required for the fulfillment of the contract.

– If data is not affected by this, it will be deleted when the intended purpose no longer applies


Dezember 2020